There are endless ways of attracting people to become a fan to your Facebook business page. However, there are only a few ways that are quite effective in capturing well targeted Facebook fans. Having plenty of fans may be good because they can give your business added credibility due to the massive amount of followers. Other than that, the colossal number of followers is only good for as long as fans are socially active.
Unfortunately, not all fans will give you the social signals that you are hoping for from them since some of the fans are either no longer active or non-targeted to your niche. While non-targeted fans still keep on following your page, they will not participate in the discussion boards, and they will not give you Facebook likes and shares.
The main reason for this is quite obvious. They did not find your contents worth liking because they are far from their interests, or they did not find it useful at all. Therefore, the benefits of having them as part of your fanbase is only limited to giving your business added popularity.
In order to enjoy the full benefits of having a huge Facebook fanbase, it is important to focus your fan-generation campaign to capturing only fans that are laser-targeted to your niche. This will improve not only your click-through-rate but your conversion rate, as well. Here are some of the techniques that you can use to capture targeted fans in Facebook.
Methods of Getting Facebook Fans that Work
Advertise with Facebook
One of the fastest methods of capturing more fans is Facebook advertising. This will give your business page better traction in expanding its exposure to more prospective fans. The good thing about adverting is that you are doing it within the network itself. Thus, your audiences are already targeted Facebook users.
Aside from that, Facebook’s advertising platform allows you to filter your audience where the ads will be shown to, thereby improving the chances of getting more targeted followers.
Another effective technique is outside of the network and in your website. By regularly publishing highly informative posts that are relevant to your business, you can quickly convert readers into fans. In your blog posts, ask your readers to follow you in Facebook in order to get similar contents from you. This works well especially if you are offering some perks and freebies to motivate people to start following you in Facebook.
This method is widely used by many successful entrepreneurs and big businesses alike, particularly those with many loyal customers. You can convert your customers into fans by just asking them to follow your FB page in order to get regular updates on seasonal bargains and lucrative promotional deals. You may also opt to reward them if they will become your fan. So be creative in your blogging strategies in order to lure more readers to become your fans.
Buy Targeted Facebook Fans
Also a good option is to simply buy fans. There are a couple of genuine companies today that will give you targeted paid fans. Just like Facebook advertising, some service providers will let you filter the type of fan that you would like to get.
Examples of such filters are age, gender, interests, and demographics. Therefore, use the services of agencies with filters because this is one of the important signs that tell about the quality of fans that you shall be getting from them.
The above strategies are by no means the only methods that work. There are other techniques of capturing targeted Facebook fans, but you can already do well and give your Facebook campaign better traction using the methods above.